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Philly and Friends

Philly & Friends children’s brand that publishes diverse children’s books that encourage confidence and positive values while empowering literacy. Each book sold sponsors a book into the hands of a disadvantaged child in Africa.

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Philly & Friends is a black owned children’s lifestyle brand with a strong purpose at its heart. We aim to add a drop of colour in the sea of children’s products while supporting underprivileged kids around the world. Our products are designed to instil confidence and self-love through the power of representation.


Inspired by my daughter whose nickname is Philly, I wanted to create a children’s character kids everywhere can love and identify with. One who is strong, confident and happy, goes on adventures, as curious as George, laughs from within and loves wholeheartedly with tight hugs and lots of kisses.

When I had my daughter in 2017, there weren’t many quality children’s books that featured a black or minority ethnic main character. At the time, less than 1% of children’s books in the UK featured a Black main character. 

I didn’t want her to grow up in a world where she doesn’t see herself represented. You believe what you see [or don’t see] and you become what you believe. She deserves to know she is matters. Children like her deserve to know they are important. Children around the world deserve to see the world for the richness and diversity that it offers. Diversity is so beautiful, and I don’t want to rob our children of the opportunity to enjoy it. 


Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. I strongly believe representation matters – all children deserve to see themselves represented in the books they read, toys they play with and media they consume.

Our Debut book is titled: Who Do I See in the Mirror? and was selected by Hello! Magazine as one of the best 15 children’s books on diversity.