What
  • Associations
  • Businesses
  • Freelancers
  • Organizations
  • Professionals
  • Projects
  • Services
  • Social Media
  • Wine Tasting
Where

Curl

CURL connects brands and fans of the Afro Hair & Lifestyle movement in Germany.

The Challenge

Germany has over 2 million Afro-German & diasporic inhabitants, who are not adequately served by the hair & beauty consumer industry. CURL will change that. On average, our Afro-German & -diasporic inhabitants spend three times more on hair and body care. They need access to a variety of products for darker skin tones and curly to frizzy hair textures.

The solution as a mission

Instead of frustration, CURL offers product brands the opportunity to serve an under-represented market in Germany and thus openly celebrate diversity. With CURL, we are creating a B2B & B2C event platform with which we can reach our large Afro-German & diasporic community.