Curl

CURL connects brands and fans of the Afro Hair & Lifestyle movement in Germany.

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The Challenge

Germany has over 2 million Afro-German & diasporic inhabitants, who are not adequately served by the hair & beauty consumer industry. CURL will change that. On average, our Afro-German & -diasporic inhabitants spend three times more on hair and body care. They need access to a variety of products for darker skin tones and curly to frizzy hair textures.

The solution as a mission

Instead of frustration, CURL offers product brands the opportunity to serve an under-represented market in Germany and thus openly celebrate diversity. With CURL, we are creating a B2B & B2C event platform with which we can reach our large Afro-German & diasporic community.

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February, 2021

Friday

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August 26,2019

Tuesday
9:00am - 10:00am
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