Eco-luxury African Wellness™ & Clean Beauty solutions for women of colour.
We make thoughtfully designed skin essentials that work from the inside, out. Our high-performance solutions for darker skin are focused on serving the unique requirements of women living within the Diaspora and across Africa.
We release products as they relate to the problems women of colour need solving. Our products are plant based, free of parabens, sulfates, fillers, fragrance, and dyes. We do not test our products on animals.
We are in favour of naturally complete ingredients that have been tested for generations for their efficacy as traditional remedies. We are minimalist in our formulations and formats, designing products with ingredients that leave zero toxicity to the body, to our supply chain, and to the environment. Where possible, we will opt for organically certified ingredients by the Soil Association, followed by wild-harvested products. As we use indigenously sourced ingredients, we will only introduce an ingredient that can be sustainably harvested and regenerate naturally with the seasons. Ingredients that grow in their natural, bio-dynamic environment free from pollution, pesticides and human interference.
Any new ingredients we introduce to the world from indigenous sources will only be with thorough consideration of the possible negative effects of commercial awareness and/or the threat of its exploitation – in such cases, an external independent advisory body will be used to mitigate the risks.
Our Moringa Oleifera powder is raw, Organic certified by the Soil Association, vegan, gluten-free and non-GMO.
We share African-native holistic practices passed down the generations to enhance physical, mental, and spiritual wellness. From the founder’s personal knowledge to consulting with traditional healers and elders within the African community worldwide, we preserve native knowledge that would otherwise be lost without appropriate documentation. Additionally, we explore this knowledge in the context of and for the application to modern lifestyles for Africans around the world.